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Real lessons for future entrepreneurs
WILL CHRISTOFERSON | SIBCO CREATIVE | ACU '09
FEBRUARY 23, 2026
"Raise your hand if you've ever sat in a room like this and thought..."
Good. I did too.
The thing that defines you probably hasn't happened yet.
2009
2011
2018
2021
2022
Now
(Be honest. I can take it.)
"I need a degree, a mentor, funding, experience, the right connections..."
The best time to take a swing is when you have no mortgage, no kids, and nothing to lose. That's now.
Nobody is coming to save you. No boss, no mentor, no investor. You have to move first.
Ideas are worthless. Execution is everything.
The person who ships beats the person who plans.
You will be bad at the thing before you're good at the thing. Most people quit during the bad part.
AI changes the tools, not the game. The game is still: find a problem, solve it, get paid.
I burned out chasing someone else's scoreboard.
The market doesn't care how hard you worked. It only cares if you solved a real problem.
The people who win are the ones still standing in year five.
Your reputation is built one kept promise at a time. It takes years to build and one moment to destroy.
What founders and CEOs wish they'd known.
"Be prepared for how hard this will be. And when you do it, there will be times when the whole world is against you. And in some ways it is. You are doing the hardest thing there is - building something new by sheer force of will. And you will be alone - just your guts and your wits. And on those days that feel like god himself is against you, you must rejoice. Because now you will win."
"Don't be close minded on your possibilities. I originally told myself I never wanted to own my own law firm and would simply work for someone the rest of my life. I have now been a solo practitioner for the past 8+ years and do not plan to go back."
"People (most of them, anyway) want to see you succeed, so 1- don't be afraid to ask for help and 2- get comfortable asking folks for business/referrals. And then pay it forward!"
"This may sound real simple…..I wish someone had told me asking for help is not a sign of weakness."
"Be aware that you will constantly be told that you and your ideas are stupid and/or bad. Persevere through all such adversity as long as you know in your heart that you are right. Keep your head up despite such adversity. Get as much data as you can, work harder and smarter than your competition, but also be more creative than your competition. Even within your own organization you may find this to be the case. When I rejoined our family business, I was told “don’t even think about getting our brand into mainstream grocery stores. It’s too expensive and it’ll never happen.” Today we are the largest independent salsa brand in the country. This journey wasn’t always fun, it definitely wasn’t easy, it was absolutely terrifying somedays, but we made it this far!"
"When you’re genuinely having fun and doing something that energizes you, motivation comes naturally, and it becomes much easier to show up as your best self. You’ll also face curveballs — real ones. Some will feel like mountains that can’t be climbed. Over time, I learned not to let those moments overwhelm me. Instead of trying to solve everything at once, I focused on taking things one day at a time. Eventually, the path forward became clear. And above all: stay positive. I’m convinced this is the single most important key. Positivity is contagious. People gravitate toward leaders who smile, who see possibilities, and who choose to see the glass as half full. Be that person, and you’ll not only lift yourself — you’ll lift the people around you."
"The hard part isn't starting a business. It's becoming the kind of person who can run one. I spent years waiting for someone to tell me I was ready. Turns out that person was actually me."
"We started by turning waste into Bitcoin. Now we're turning it into AI infrastructure. The lesson: solve one problem well, and the next opportunity finds you."
"You are the only one who can define success for yourself, and that definition will inevitably change throughout your life. Be patient and trust the process of life. Life will not unfold the way you planned or wanted. Sometimes the unexpected path leads to the best outcomes. Embrace life’s challenges. The setbacks and struggles in life will shape your character more than your successes ever will. Give yourself grace when things don’t go as expected but never lose your motivation or determination to reach your goals (Very important). Success is rarely a straight line. You will get where you’re meant to be… just not always in the way you imagined and that’s okay because “success” is different for everyone."
What nobody tells you:
The people who make it are the ones who just keep showing up.
You have more tools than any generation in history. AI can write, design, build, research. The only thing it can't do is start.
Ship something in the next 30 days. A landing page. A podcast episode. A newsletter. A product. An idea with your name on it.
Send it to me: will@sibcocreative.com
I'll respond to every single one.
One question to sit with:
(Don't answer out loud. Just sit with it.)